Once you have selected a coaching niche that is needed and wanted by persons who have the ability to pay, it is necessary to master that niche.
· Use pre and post coaching assessment instruments in your practice. A Coaches credibility and professionalism is improved when the coaching is aided by the use of valid instruments before and after the intervention.
“As long as an evidence-based approach includes both empirical data and professional experience as part of the delivery model, it is hard to argue against an evidence-based approach, because it leverages the best of both sources of professional and clinical knowledge.”
· Provide samples of the instruments used on your website:
· Include a sample Executive Coaching Outline on your website as listed above. Educate your potential clients on how coaching works.
· A simple, well designed website with a blog is important.
· Write and post related articles on your blog as well as social media sites
· Become active on LinkedIn, Twitter, Google and other social media platforms.
· Write and self-publish a book on your niche.
Comment, like or share related posts anywhere on the Internet about your niche. I frequently mention my two major competitors in my posts. This tactic benefits all of us.
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