When there is no identified niche,
regardless of the type of marketing that is done, the chances of success are
unlikely. Persons who have the resources to pay for coaching are generally
intelligent enough to determine if what is being offered is credible.
The notion that a coach can
help you achieve your dreams without knowing or considering your
limitations makes little sense. Most of the time, a person’s income is based on
his or her education or training. Being well educated reduces one’s
vulnerability to marketing scams that make unrealistic claims.
Let’s take look a coaching model designed to address a
demonstrated need.
In 2008, The Joint Commission
issued an alert mandating that all Health Care Organizations must have written
policy designed to address “disruptive physicians”. This new mandate
immediately created a cottage industry of providers of anger management for
“disruptive physicians”.
As the largest provider of
Anger Management Facilitator Certification and Emotional Intelligence Coaching
for Impulse Control, Anderson & Anderson, APC published a coaching
curriculum for “disruptive behavior/impulse control.
This became a new coaching
niche that is needed and wanted by persons with the ability to pay. With forty-years
of credibility in mental health, higher education for physicians and anger
management training, it was relatively easy for Anderson & Anderson, APC to
market this coaching.
The A + A Emotional Intelligence Coaching for Professionals is designed
to meet the needs of high-level executives, physicians, and clients who prefer
to be seen on an individual basis for specialized coaching and increased privacy.
The program includes The
Practice of Control, our client workbook for Physicians and other
Professionals, Gaining Control of
Ourselves, our anger management DVD, and the Contrasting Wheels of Behavior – the DO’s and DONT’s of
self-control.
After scheduling a coaching session, each of our coaching clients
receives an E-mail containing access to the internationally recognized Bar On
EQ-I 2.0 Emotional Intelligence assessment. The assessment can be taken
online 24 hours a day, 7 days a week, to most conveniently accommodate the
client’s schedule.
Our Clients report back that it takes about 15 – 20 minutes to
complete. For the best results, don’t overthink it. Read the
questions and answer honestly for the most accurate results and most effective
service from A + A. You will find it easy and interesting!
Inside The EQ-I 2.0
This comprehensive assessment examines the following Emotional
Intelligence competencies:
EQ-I- 2.0 – Five Key Areas With 15 Scales Of Measurement
The 1- 5 – 15 factor structure of the EQ-I 2.0 model features one
overarching EI score (Total EI), broken down into five composite scores, which,
in turn, are broken down into a total of 15 subscales.
The On EQ-I- 2.0 Assessment Instrument measures the client’s level of
functioning in the areas of:
• Emotional Self Awareness
• Self Actualization
• Self Regard
• Independence
• Assertiveness
• Emotional Expression
• Social Responsibility
• Empathy
• Interpersonal Relationships
• Optimism
• Stress Tolerance
• Flexibility
• Impulse Control
• Reality Testing
• Problem Solving
The scales on the EQ-I- 2.0 are interrelated, meaning that a deficit in
one area can indicate and lead to a deficit in other areas, and the
strengthening of one area, will lead to the strengthening of other areas.
Choosing Your Assessment Report – Workplace Report vs. Leadership Report
We offer clients two ways to interpret and analyze your scores. We
can present your scores to you in two different ways.
The Workplace Report focuses on the impact of emotional intelligence on
coworkers, supervisors, and clients, which can be used to develop current
employees, or in evaluating the strength of prospective employees.
The Leadership Report evaluates an individuals strengths and weaknesses
in emotional intelligence that correlate with leadership performance.
This report can help answer questions like: How will this individual
manage a conflict, come up with creative solutions, or lead a multigenerational
staff?
The Workplace Report
The Workplace Report is designed for use in a wide variety of coaching
and development situations and work settings. It focuses on the impact of
emotional intelligence at work and offers suggestions for working with
colleagues, supervisors, and clients. In recruiting, this report is useful when
using scores to guide the selection of follow-up interview questions, and in
identifying potential training and development needs.
When you generate a Workplace Report, you will receive two PDFs. The
administrator retains the Coach section for interpretation.
The Leadership Report
The Leadership Report provides an in-depth look at EI
strengths and weaknesses through the lens of leadership. It does this by
correlating emotional intelligence subscales
with leadership performance in four key dimensions: Authenticity,
Coaching, Insight, and Innovation. These leadership dimensions were
identified from research conducted on 221 leaders who took the EQ-I 2.0 and who
also responded to a leadership assessment.
The Leadership Report contains the same EQ-I 2.0 Total,
Composite, Subscale, and Validity Indicator scores as the
Workplace report. The Leadership Report also contains the
following features:
• · Subscale pages with
an interpretation of the client’s leadership and organizational
impact.
• · An Executive
Summary page that showcases the client’s three highest and three
lowest scoring EI skills.
• · A Leadership Potential page.
• · A Leadership Derailer section.
• · A Leadership Bar that
highlights how the client’s scores fare in comparison to other leaders.
Current Leadership Topics on
managing conflict, achieving a work-life balance, and leading a
multigenerational team.
The Skills We Target and the Potential Benefits of Our Coaching Program
The Professional Coaching Outline
Sessions 1, 2, & 3: The coach will provide an overview of EQ coaching
and the EQ-i assessment, define the 15 scales of the EQ-i, and debrief the
client on assessment results with a personalized interpretation of how this
impacts the client.
Sessions 4, 5, & 6: The coach will continue a discussion of the
assessment results, making links to relevant aspects of the client’s personal
experience in professional and personal life, and develop an action plan to
establish goals for coaching.
Sessions 7 & 8: The coach will target impulse control.
Sessions will introduce the A+A workbooks “Gaining Control of
Ourselves” and “The Practice of Control,” as well as define and
explain The Contrasting Wheels Of Behavior, which will be used to help
the client master various targeted skills and complete exercises within the
workbooks.
Sessions 9 & 10: The coach will target stress management, provide
feedback on progress, and discuss skill applications with clients.
Sessions 11 & 12: Emotional Intelligence profile summary and
practical applications.
Targeted Skills and Potential Benefits Of Coaching Program
Sessions 1-6 target Self-Awareness, the pre-requisite for all other emotional intelligence
skills. To improve skills, reduce stress, and improve interpersonal
relationships and performance in professional and personal settings, the client
must first dedicate time to becoming aware of his or her emotional intelligence
profile. These guided sessions focus on the EQ-i 2.0 Assessment, which
the coach will use to strengthen the client’s understanding of the impact of
emotions, thoughts, behaviors, styles of communication, strengths, and
weaknesses in his or her personal life.
Sessions 7-12 focuses on skill-enhancement exercises, designed to help clients
practice and improve in skill areas that will most benefit them in their lives.
These areas can be identified by both client and coach, and added to the
Action Plan. These sessions will feature homework assignments to help the
client:
• Identify situations that
produce emotions of anger or frustration
• Learn that anger is a
secondary emotion, and underlying feelings trigger our anger
• Understand that anger can
be an indication of unmet needs that require more attention
• Gain coping skills to
manage emotions in interpersonal relationships at work and outside of work
• Practice these skills and
record Behavior Logs to report how you managed a situation from your daily life
and chart progress towards mastery of new skills
• Label stressors and their
effects
• Monitor negative self-talk
and its effects
• Problem-Solve to overcome
stressful situations
• Apply emotional
intelligence techniques to real life situations
• Use emotional intelligence
to manage anger and develop deeper empathy
Potential Benefits of Coaching
If
practiced and utilized as taught, the skills learned in the areas of
self-awareness, self-control, social awareness and relationship management, as
well as anger management, communication, stress management, and emotional
intelligence will enable the client to be more productive, less stressed, and
more empathic to the needs of others. The client will communicate more
effectively, and express emotions more appropriately. Research suggests
that individuals with high EQ are more successful in their careers and personal
relationships than their low EQ counterparts.
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