a).
People with a specific problem or challenge 19%.
b).
People who need leadership development 72%
c).
Individuals in transition (new job or promotion) 9%
While
“ a specific problem or challenge” is only 19% of those seeking coaching, it is
a coaching niche that is wide open to coaches trained to address these issues.
Most physicians and executives who are referred for “disruptive behavior, score
low in self-awareness, self-control, empathy or flexibility. These are the same
EI competencies that can derail any leaders career. Therefore, many executives
who need “leadership development” may also need coaching for impulse control.
The
2008 Sentinel Alert issued by The Joint Commission (http://www.jointcommission.org/assets/1/18/SEA_40.pdf) mandated
that all health care organizations must have written policy regarding
physicians who are defined as “disruptive”.
This unprecedented mandate greatly increased referrals of physicians for
coaching in anger management. In addition, it spawned a new area of
specialization in executive coaching.
Currently,
the need for coaches with training in anger management/emotional intelligence
is not consistent with the availability of certified coaches to meet this
demand. In addition to emotional intelligence training, coaches must have an
evidenced based curriculum, client workbooks along with pre and post emotional
intelligence assessments.
Psychotherapists
in private practice are excellent candidates for training and certification in
Emotional Intelligence Coaching for Professionals. Most mental health professionals have strong
skills in interviewing and interpersonal relationships. These are important
skills that are assets to coaching.
The
average fee for a 24-hour coaching program is $4900. These fees are typically
paid in advance in order to assure program completion. At this rate, a coach
can add $58,800 to his or her practice income with only 12 referrals per year.
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