Thursday, November 27, 2014

A Rationale For Adding Emotional Intelligence To Your Coaching Practice


 According to the internationally recognized Annual Sherpa Coaching Survey for 2014 (http://www.sherpacoaching.com/pdf%20files/2014%20Executive%20Coaching%20Survey%20-%20Public%20report.pdf), there are currently three stated reasons that an executive may need coaching:
a). People with a specific problem or challenge 19%.
b). People who need leadership development 72%
c). Individuals in transition (new job or promotion) 9%

While “ a specific problem or challenge” is only 19% of those seeking coaching, it is a coaching niche that is wide open to coaches trained to address these issues. Most physicians and executives who are referred for “disruptive behavior, score low in self-awareness, self-control, empathy or flexibility. These are the same EI competencies that can derail any leaders career. Therefore, many executives who need “leadership development” may also need coaching for impulse control.

The 2008 Sentinel Alert issued by The Joint Commission (http://www.jointcommission.org/assets/1/18/SEA_40.pdf) mandated that all health care organizations must have written policy regarding physicians who are defined as “disruptive”.  This unprecedented mandate greatly increased referrals of physicians for coaching in anger management. In addition, it spawned a new area of specialization in executive coaching.

Currently, the need for coaches with training in anger management/emotional intelligence is not consistent with the availability of certified coaches to meet this demand. In addition to emotional intelligence training, coaches must have an evidenced based curriculum, client workbooks along with pre and post emotional intelligence assessments.

Psychotherapists in private practice are excellent candidates for training and certification in Emotional Intelligence Coaching for Professionals.  Most mental health professionals have strong skills in interviewing and interpersonal relationships. These are important skills that are assets to coaching.

The average fee for a 24-hour coaching program is $4900. These fees are typically paid in advance in order to assure program completion. At this rate, a coach can add $58,800 to his or her practice income with only 12 referrals per year.

 Anderson & Anderson, APC is the largest provider of Emotional Intelligence Coaching for Professionals in the nation. We also certify coaches in The Anderson & Anderson, APC Model of Executive Coaching.

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