Monday, June 19, 2017

A Reality Check For Life Coaches


 The average annual earnings for Life Coaches globally are around $50,000.  Executive Coaches earn $95,000 per year. In spite of what the marketers tell you,
few coaches earn enough from coaching to sustain a middle class lifestyle. Since coaches tend to work privately, benefits are not included in these figures. The key to success as a coach is the ability to demonstrate expertise in a niche that is needed and wanted by persons with the ability to pay.

Fifteen per cent of U.S. based executive coaches are trained mental health professionals mostly clinical psychologists. Since coaching is not a licensed profession, anyone with or without any training or experience can offer coaching. Most practitioners use the title Life Coach as opposed to Executive or Business Coach.

A careful review of Life Coaching suggests that it is attractive to persons who are   -`            passionate about helping others. Many of the ads for Life Coaching claim that this model is designed to “help clients become the person they were meant to be”.
According to the International Coach Federation:
“People hire a life coach because
  • They want more.
  • They want to grow.
  • They want it easier.”
Unfortunately, the tools used to accomplish these vague goals are the “passion” of the coach, the use of “powerful questions” and a cell phone. Certification as a Life Coach only requires a two or three day on-line training.

The International Coach Federation is the largest coaching organization in the world. Here is a sample to the type of questions that they recommend for use by Life Coaches: https://coachfederation.org/blog/index.php/1806/

Currently, there is no credible evidence that either passion or powerful questions have any impact on the outcome of clients who receive Life Coaching. Generally, Life Coaches receive their coaching experience by offering free coaching via phone to other Life Coaches. Since neither participant is a real client, this exercise amounts to role-playing choachee and client. In contrast, a Licensed Clinical Psychologist must have a Ph.D., successfully pass a rigorous written and oral examination along with three years of Post Graduate experience. Licensed Clinical Social Workers must complete a two-year graduate degree in Clinical Social Work plus 3,000 hours of supervised clinical experience. An examination must also be successfully completed. Seventy per cent of all mental health services in the U.S. have been provided by Clinical Social Workers since World War 2. Therefore, Psychologists and Clinical Social Workers are more likely to be favored by potential coaching clients.

According to Len Sperry, Ph. D, “Generally speaking, mental health professionals can more easily transition into personal or life coaching than into executive coaching because their psychological training and experience readily transfer to the practice of personal or life coaching”. Executive Coaching, Len Sperry, 2004
 

Some credibility may be better for Life Coaches than three days of training, passion in helping others and the use of powerful questions. Emotional Intelligence Assessment and Coaching may be a useful curriculum that can be added to the painfully limited training and lack of competency inherent in the practice of Life Coaching. Emotional Intelligence Coaching is trending in California.

 A Coaching Model For Emotional Intelligence

This model provides a framework that includes a theoretical foundation (emotional intelligence) as well as Pre and Post Assessments (EQ-I-2.0) and Coaching Client Workbooks (The EQ Edge, The Practice of Control, Grab The Wheels For Kids and Gaining Control Of Ourselves). The training is available for trained counselors, mental health clinicians, substance abuse providers or teachers and ICF Coaches.

·      Completion of the EQ-I-2.0 Assessment prior to acceptance
·      Complete a six month Emotional Intelligence Coaching program as a client
·      Certification as an EQ-I-2.0 Examiner
·      40 hour live or on-line Certification as an Emotional Intelligence Coach
·      Six-months of Coach Supervision by an Emotional Intelligence Coach using a published coaching curriculum.
·      Face to face coaching with actual clients including children, adolescents or adults seeking skill enhancement in emotional intelligence.
·      16 hours of continuing education should be recommended for each certified emotional intelligence coach.

George Anderson, MSW, LCSW, Certified EQ-2.0 Professional


No comments:

Post a Comment