Sunday, September 4, 2016
Saturday, September 3, 2016
How I Developed A Lucrative Coaching Niche For Physicians
I wish that I could say
that I followed the suggested strategies for establishing a coaching niche.
However, I was actually invited by a national Hospital Chain to develop a
unique skill enhancement coaching program for “disruptive physicians”. At the time
this offer was made (2006) I did not know what a “disruptive physician” meant.
The physician who
contacted me explained that the Joint Commission on The Accreditation of
Healthcare Organizations was planning to issue a new mandate for physicians who
exhibit problems at work in anger management/impulse control. This was to be
announced in 2007.
His organization wanted
to be pro-active in finding an intervention that was designed to address the
problem while gaining buy-in from the physicians.
The specific requests given
for this curriculum were:
· The model developed would have to be consistent with the
Joint Commission Requirements relative to “disruptive physicians”.
· The model developed would have to be non-pathological. This
means that it could not include psychological assessments nor counseling or
psychotherapy.
· Evidence based Pre and Post Assessments were necessary.
· The coaching services would have to be available on-sight
anywhere in the U.S.
· To the extent possible, live, phone and Skype should be
utilized.
· Week-end sessions must be available.
· Confidentiality must be crucial.
· Finally, I was given advice and consultation from a
committee of physicians most of whom are surgeons. Their goal was to assist in
assuring that the model developed would be acceptable to mandated physicians.
Here are
some of the recommendations from the experts on how to find your coaching niche
and how I used them to my advantage in developing this new niche:
· Q: What are your other
qualifications:
· A: I was informed that the Healthcare organization in question
was aware of my work in Emotional Intelligence and Anger Management Coaching.
In addition, my experience as a former faculty at UCLA Neuropsychiatric Institute
was considered important. I began my professional career as a Psychotherapist
with a specialty in Child and Adolescent Psychotherapy. I previously owned a
large Psychiatric Clinic.
· Q: Can the niche be
profitable?
A: I was aware that this niche would be
profitable based on the population served. Healthcare is inflation proof.
·
Q: Do you have a passion for working with this population?
A: Based
on my own Post Graduate Training at Harvard University School of Medicine plus
my teaching and Clinical Supervision at UCLA, I was aware of the joy of working
with physicians who are excellent students.
·
Q: Is this niche needed?
A: In the
process developing this coaching program, I learned that 3% of physicians each
year exhibit “disruptive behavior” at work. This means that the need for
services will not likely end soon.
·
Q: Is this niche underserved?
A: In
2006, there were only two major providers for this client population. One was
the PACE Program at the University of California at San Diego and the Distressed
Physician Program at Vanderbilt University School of Medicine.
·
Q: Is there a precedent for this niche?
·
A: The existing programs
are not for profit. The services are not individualized and there were no Pre
or Post Assessments nor client workbooks used.
·
Q: Will you be the first to select this niche?
A: My
coaching model was the first to offer individual coaching on-site as opposed to
classes that are actually Continuing Medical Education Courses (CME). These
courses are traditional academically based training offered in a group setting
at the respective Medical Schools listed above.
·
Q: Can clients in this niche afford to pay for the services
you offer?
A: Physicians
can afford to pay for these services. Many Healthcare organizations are willing
to pay for their doctors as a gesture of support.
·
Q: Are the prospective clients in this niche in the same
professional group?
A: This
mandate is nationwide and is limited to physicians.
·
Q: Can you find these potential clients?
·
A: It is not necessary
to find them. It is best that their Healthcare Organizations as well as Medical
Societies are familiar with your work.
Q: Is the
niche's need for your services short-term or enduring?
A: It is likely to be long termed.
In order to succeed in
Executive Coaching, it is necessary to distinguish your coaching model from
others. In selecting a niche, it is essential to determine a coaching niche
that is needed and wanted by a population of potential clients who have the
ability to pay. It goes without saying that you must demonstrate your
competence in the selected niche.
Sunday, August 28, 2016
Top 10: Pre-Hire Personality and Behavioral Assessments
Top 10: Pre-Hire Personality and Behavioral Assessments: The results from these assessments can be immensely helpful in pinpointing which candidates are best suited to the job, the team, and your organization.
Sunday, August 14, 2016
Thursday, July 28, 2016
Consider the Anderson & Anderson CAMF training in Los Angeles, Redwood City or Atlanta
September 15, 16, 17, 2016
Los Angeles, CA 90049
Live Anger Management Training
August 18, 19, 20, 2016
North Buckhead Driving & DUI School, Atlanta, GA
Live Anger Management Training
October 13, 14, 15, 2016
Redwood City, CA
Live Anger Management Training
Sunday, July 10, 2016
Is It Time For Anger Management?
“There’s road rage and bike rage, and there is even computer
rage. (Did you hear about the Colorado man cited by police after he shot his
recalcitrant computer eight times?) And now there’s air rage?” http://www.pressreader.com/usa/los-angeles-times/20160710/281814283194838
Person or property directed aggression and violence seems to
be going viral worldwide. The time for simple slogans or Tips For Managing
Anger are proving to be useless. Punishment for incivility has never worked. The
time for advocating emotional intelligence is rapidly becoming recognized as a
promising intervention for anger.
Emotional intelligence may increase our capacity for empathy, self-awareness,
self-control, social awareness and relationship management.
Business, industry, corrections, the military as well as
healthcare and education are beginning to incorporate emotional intelligence
skill enhancement for impulse control into their personal development programs.
http://www.bloomberg.com/news/articles/2012-08-02/anger-management-goes-to-the-doctor
School districts are using emotional intelligence/anger
management in lieu of suspension for fighting. http://www.slideshare.net/GeorgeAndersonMSWBCD/adolescent-anger-management2013
Prison re-entry programs throughout the nation are
successfully using emotional intelligence/anger management for parolees.
Recent violence in Orlando, Dallas, Minnesota and Louisiana
has increased the public’s consciousness about pervasive anger. Since anger is
not an illness, persons who wish to offer services for this population are not
limited to mental health professionals. Training and certification is now
available nationwide for training in emotional intelligence and anger
management.
Please consider joining some of the linked in groups for
anger management: Anderson & Anderson, APC Anger Management California, Los
Angeles or U.S., Emotional Intelligence/Anger Management or The American
Association of Anger Manage Management Providers.
Tuesday, July 5, 2016
10 Tips For Establishing A Successful Anger Management Practice
It appears that the entire
world is exploding with anger that is clouding the ability to think clearly.
Isis, the Republican Party, Donald Trump and Bernie Sanders have all seized on
the mood of the world for positive or negative use. As one might expect, the
incidence of aggressive behavior, road rage, simple battery, family violence,
desk rage and workplace violence has also increased throughout the U.S.
Therefore, the need for Certified Anger Management Facilitators (CAMF) has
increased worldwide.
Courts, jails, prisons,
business and industry as well as healthcare organizations nationwide are
seeking credible providers of Anger Management/Emotional Intelligence for
impulse control.
Some steps to take to position your practice to get referrals:
1.All providers should complete the 40-Hour
training in Anger Management Facilitator Certification offered by Anderson
& Anderson live or on the Internet. Being part of a recognized brand paves the
way for legitimacy.
2. Select an office location that is safe, has
easy access to public transportation and will attract clients with the ability
to pay.
3. Select a
niche that is needed and wanted by business, industry as well as the Judicial
System.
4.
Establish a simple website with a blog, resource page and a clear explanation
of your program and related products.
5. Join and
actively participate in LinkedIn, twitter, Facebook and Pinterest.
6. Pose
questions and offer comments on the blogs of other professionals.
7. Join The American Association of Anger
Management Providers and market your website on the two pages that come with
membership.
8. Commit
to offering a recognized Emotional Intelligence Curriculum for skill
enhancement in impulse control with a Pre and Post Assessment.
9. Write an
e-book and offer it free on your website.
10.
Consider writing and self-publishing your own book on emotional intelligence
and/or anger management. Keep in mind that marketing is necessary for anyone
expecting to succeed financially and professionally.
Emotional Intelligence for impulse control can be
added to a private psychotherapy practice as well as a substance abuse program
or a medical practice. Currently, Anderson & Anderson, APC is providing
Anger Management Coaching via Skype to clients in Saudi Arabia, Dubai, Puerto
Rica and Spain.
George Anderson, The Anger Management Guru
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