Corporate Coaching Clients VS Individual Clients

 It is far more time consuming and expensive to seek individual coaching clients who are employees of corporations. This is especially true of Healthcare Organizations, IT or Fortune Five Hundred Firms. On March 13,14, I will travel to San Francisco to provide on-site Emotional Intelligence Coaching to a surgeon whose Hospital Chain employs 10,000 physicians in Northern California and 6,500 in Southern California.

Executives and physicians who are mandated to seek Emotional Intelligence for “disruptive behavior” are rarely motivated to respond to marketing initiates by coaches. These physicians are more likely to follow the recommendations made by the organizations’ Human Resource Managers.

A relationship with one HR Department is worth more than a $100,000 investment in marketing or advertisements for executive coaching clients.